Jeff Jarvis and Reverse Meter

Jeff Jarvis has an interesting idea he calls the ‘reverse meter‘, where you place an emphasis on the value of the relationship with the person who is the ‘customer’. An online social marketing friend of mine seemed to think the idea was novel, but that implementation could be complex. As with most things, the devil is in the details.

http://buzzmachine.com/2011/12/19/why-not-a-reverse-meter/

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